Can be applied to both B2B and B2C business models, with the former being more common to date.
Give customers access to a wider variety of products and the chance to browse and buy products at home and at their time of convenience.
Combat supply chain challenges and reduce costs of managing sales teams in the field.
Top three challenges:
Not all customers have internet-enabled devices.
Gaining consumer trust might require face-to-face interactions and product demos.
Mobile money and other digital payment solutions might not be widespread yet.
Photo credit: Essmart
Econome (GDC member) & Sevi are past GDC Innovation Challenge winners that piloted a simple e-commerce app for sales agents to support customers to sign up for group purchases (read more)
Essmart (GDC member) enables rural shop owners in India to stock from Essmart’s curated digital catalogue. So far, they have sold almost 300,000 products in this way.
Jumia offers a wide selection of products to more than eight million active consumers across Africa. In Ivory Coast, Jumia expanded across secondary cities, adding products for women farmers (read more).
Copia has served almost two million customers to date, including the low-income population. Besides buying products directly online, customers can purchase through one of the 50,000 digital-enabled Copia agents across Kenya.
We’d like to keep you posted on the GDC’s activities and news and developments in the wider last mile distribution sector. Just add your name, email address and organisation here, and we’ll do the rest. We will only use the details you provide here for this purpose.