Gender in Business: Lessons learned for last mile distributors

Solar Sister

Drawing on GDC members’ experiences, as well as Value for Women‘s (VfW) work supporting SMEs around the world, this guide enables last mile distributors (LMDs) to apply a gender lens to their organisation and test gender-inclusive strategies: from increasing the recruitment of women sales agents and improving their access to assets that help ramp-up sales, to tailoring digital marketing strategies for women customers. It includes five specific strategies, each with a case study example from a GDC member, and features lessons learned, first-hand insights and practical tips; as well as template documents to help LMDs who are looking to proactively enhance their gender inclusivity.

Download the guide