Under-Leveraged Best Practices for Scaling Productive Use of Energy Appliances: Part 1 — Sales Support and Market Access

Productive Use of Energy (PUE) appliances are complex products to sell. As new and technical products, end-users are either unaware of or understandably sceptical about their benefits. All companies selling PUE appliances have realized that simply putting them in retail shops is insufficient to sell these devices and that these complex products need direct interactions — and ideally demonstrations — to convince customers to purchase them. Additionally, end-users will rightly demand after-sales service to ensure they can fully benefit from their PUE appliance.

This blog by Hystra explores key business model challenges that explain why some of the existing companies are not growing faster, and suggest alternative strategies based on some of the most advanced companies in the PUE space. Part two of the blog is here.

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