Women Sales Force: An impactful channel for health-related products?

Living Goods

Women direct sales force models have often been assumed to be a panacea to simultaneously improve women’s access to health and create empowering income for sales agents. This report from GDC partner Hystra and supported by the Bill & Melinda Gates Foundation uses case studies of best-in-class models distributing health-related products, to dig deeper and consider when women sales agents are really best-placed to reach low-income women customers; and what factors make these models successful.

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